Description
At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
As Twilio's next Sr. Director, Marketing Strategy, & Analytics, you will lead and elevate Twilio's global marketing strategy, turning data into actionable insight that drives growth and customer engagement.
Responsibilities:
- Create a forward-looking point of view on the future of marketing and how we'll drive success.
- Define and drive global marketing strategies through actionable data and deep customer insight.
- Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact.
- Lead quarterly/annual planning, and target setting to guide execution across all marketing functions.
- Lead key marketing operational cadences to ensure business actionability needs are being met.
- Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
- Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
- Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats.
Qualifications:
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
- Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
- Strong communication, leadership, and cross-functional collaboration skills.
- Exceptional cross-functional communication and storytelling skills.
- Comfortable operating in ambiguity and fast-paced environments.
What We Offer: Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.