Description
Salesforce is seeking a Director, Product Marketing (GTM Service Cloud) to own the go-to-market strategy for their Service business, including Service Cloud, Casey, and Contact Center.
As Director, Product Marketing (GTM Service Cloud), you will join a team of experienced product marketers, act as the voice of sales, and turn product innovation into a clear, unified Service story that wins in the field.
Key Responsibilities:
- Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center.
- Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams.
- Be the go-to-market expert for Service for internal stakeholders, executives, and the field.
- Own competitive strategy and enablement for Service.
- Lead cross-functional annual and quarterly GTM planning.
- Build the product enablement strategy, including sales plays, pitch decks, and training material.
- Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce.
- Partner with product teams on pricing and packaging strategy.
- Partner with industry and regional product marketing managers to scale programs globally.
- Work with analyst relations on positioning and briefings.
- Create and deliver content, webinars, blogs, events, and customer stories.
- Present to audiences of all sizes, from customer meetings to keynote stages.
- Track, measure, and report on sales and marketing performance against clear metrics.
- Bring GTM expertise and inspire a team of product marketers.
Required Qualifications:
- 8+ years of experience in product marketing, sales, or go-to-market roles.
- Experience leading and inspiring a team of marketers.
- Strong communication and storytelling skills.
- Ability to present confidently to executive leaders, cross-functional partners, and customers.
- Self-starter who can navigate a complex, fast-moving, multi-geography organization.
- Strategic thinker with a growth mindset and comfort with numbers.
- Data and analytics proficiency for setting measurable marketing metrics.
- Proven partner to sales, marketing, and enablement teams.
- Knowledge of or experience in marketing to Service buyers across multiple industries.
- Experience creating value propositions and content strategies for the full buyer funnel.
Preferred Qualifications:
- Experience with Salesforce products and/or other SaaS and B2B technology platforms.
- Experience in Contact Center, customer service, or AI agent products.
- Experience using AI tools to analyze and interpret sales data, and create plans based on that data.
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.