Description
Miro's Demand Marketing team drives programs to establish Miro as a globally recognized Enterprise market leader, measured by increased revenue of the High Touch business.
As a Senior Regional Marketing Manager, you will contribute to the strategy, execution, and localized impact of marketing efforts in North America, focusing on driving significant pipeline and revenue growth in a key market.
Responsibilities
- Contribute to building and executing Miro's regional marketing plan for AMER, translating GTM goals into a strategy that directly generates and accelerates pipeline.
- Lead the end-to-end development and execution of effective and scalable regional marketing activities, including events, ABM, and other field programs that accelerate pipeline and drive revenue.
- Align, prioritize, and plan closely with sales, marketing, and other functional and cross-functional teams to ensure targets are met.
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution.
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies.
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plans and field events.
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
- Own and manage the marketing budget for owned programs, demonstrating a strong ROI for all expenditures.
Requirements
- 7+ years of experience in B2B SaaS marketing.
- A proven track record of designing and executing full-funnel marketing campaigns that result in measurable pipeline and revenue growth.
- Deep understanding of the AMER B2B technology landscape, buyer personas, and customer journey.
- Strong analytical skills and proficiency in using CRM and marketing automation platforms.
- Exceptional collaboration and communication skills, with the ability to influence cross-functional teams.
- Strong understanding of regional campaign management and measurement.
- Outstanding skills in project management and prioritization.
- Demonstrated ability to act decisively in ambiguous situations.
- AI-first mindset with eagerness to integrate AI into daily workflows.
Benefits
- Equity
- Wellbeing benefit
- WFH equipment allowance
- Annual Learning & Development stipend
- Diverse team environment