Description
We are seeking a Senior Marketing Strategist to join our team. As a Senior Marketing Strategist, you will be responsible for developing and executing marketing strategies that drive business growth, strengthen our brand, and generate qualified demand for our solutions.
Key responsibilities include:
- Developing marketing strategies aligned with business objectives and organisational priorities
- Leading demand generation, brand positioning, and market growth initiatives
- Planning, executing, and tracking multi-channel campaigns focused on customer acquisition, engagement, and retention
- Analysing market trends, consumer behaviour, and competitor activity to identify strategic opportunities
- Collaborating with Sales, Product, Customer Success, and Communications teams to ensure alignment and maximise results
- Monitoring performance indicators, campaign ROI, and funnel metrics, proposing continuous optimisation actions
- Developing go-to-market plans for new products, solutions, and strategic initiatives
- Managing internal and external stakeholders, influencing data-driven decisions and market insights
- Promoting Thomson Reuters values and behaviours in daily work
To be successful in this role, you will need:
- A bachelor's degree in Marketing, Administration, Communications, Advertising, Economics, or related fields
- Consolidated experience in Strategic Marketing, Demand Generation, Growth Marketing, or related areas
- Experience in building and executing B2B marketing strategies
- Advanced knowledge of data analysis, marketing metrics, sales funnel, and campaign performance
- Experience with planning and managing digital and multi-channel campaigns
- Ability to transform data and insights into strategic recommendations for the business
- Skill in managing multiple projects simultaneously in a dynamic and collaborative environment
- Excellent verbal and written communication, with influence across different audiences and organisational levels
- Advanced English for interaction with global teams and stakeholders
- Analytical profile, result-oriented, innovative, and with strong execution capabilities
In return, we offer:
- Hybrid work model
- Flexibility and work-life balance through our "Flex My Way" policy
- Professional development and growth opportunities through our "Grow My Way" program
- Competitive industry benefits, including medical and dental assistance, mental health days, performance incentives, and financial well-being resources
- Global culture recognised for inclusion and belonging, flexibility, and work-life balance
- Opportunities for social impact through our Social Impact Institute, including paid volunteer days and pro bono projects