Description
We are looking for a strategic, execution-oriented marketing leader to step into a 12-month fixed-term maternity cover as Manager, Field Marketing EMEA South & META. In this role, you'll lead a team of seven people across four countries , Spain, Italy, Israel, and the UAE , driving demand generation, pipeline impact, and customer engagement programmes that directly support Snowflake's growth in two of EMEA's fastest-moving sub-regions.
You'll manage five Senior Field Marketing Managers and two Field Marketing Specialists, working in close alignment with two Regional Vice Presidents (South EMEA & META) and their sales organisations. You'll also collaborate day-to-day with EMEA Strategic Events, Product Marketing (PMM), Growth Marketing, Partner Marketing, and other marketing functions to ensure your team's programmes are tightly integrated with the broader EMEA go-to-market strategy.
**Responsibilities:
- Own regional field marketing strategy for South EMEA & META: Oversee and align the field marketing plans across Spain, Italy, Israel, and the UAE , each owned and executed by the respective country FMM , ensuring every plan is tightly connected to our overarching EMEA strategy, territory revenue priorities, and EMEA-wide marketing goals.
- Lead and develop a team of seven: Manage five Senior Field Marketing Managers and two Field Marketing Specialists across four countries.
- Align with Sales leadership: Serve as the primary marketing partner to two RVPs (South EMEA & META), co-developing quarterly go-to-market plans, aligning marketing investment to pipeline targets, and maintaining a tight feedback loop between field activity and sales outcomes.
- Oversee events across the portfolio: Ensure your team delivers a compelling calendar of regional field events, Snowflake-led programmes (World Tour, Data for Breakfast), and third-party sponsorships.
- Drive measurable pipeline impact: Partner with Sales, SDR, Partner, and ABM teams to ensure every programme delivers qualified meetings, pipeline contribution, and revenue influence.
- Manage budget and operations: Maintain visibility and financial discipline across the team's consolidated budget.
- Collaborate cross-functionally: Act as the connective tissue between the South & META field teams and EMEA-wide marketing functions , including PMM, Demand Generation, Partner Marketing, Strategic Events, Brand, and Content , to ensure consistent messaging, resource sharing, and seamless execution across programmes.
- Champion regional market insight: Bring South EMEA and META market context into EMEA-wide planning discussions, challenging assumptions about where and how Snowflake invests across the region.
**Requirements:
- 8+ years of experience in B2B field marketing or regional marketing enterprise technology or SaaS.
- 2+ years of direct people management experience, with a track record of leading and developing distributed teams across multiple countries.
- Strong executive presence with experience building trusted, peer-level relationships with senior sales leadership and influencing joint planning without direct authority.
- Highly collaborative, with a natural ability to align multiple marketing functions and stakeholders in a fast-paced, high-growth environment.
- Strong financial acumen with experience managing field marketing budgets and ROI analysis.
- Comfortable stepping into an established team and programme mid-flight, building context quickly, and delivering impact within a fixed-term engagement.
- Fluency in English required. Arabic, Spanish, Italian, or Hebrew language skills are a significant plus.
- Willing to travel across the region.
- Bachelor's degree required; MBA or equivalent preferred.
**Nice to Have:
- Experience managing field marketing teams spanning Southern Europe and/or Middle East & Africa markets simultaneously.
- Experience with major regional third-party events such as GITEX or similar large-scale technology conferences in the META region.
- Background in cloud data, analytics, or AI platform marketing.
- Experience with AI or GenAI tools to accelerate campaign creation, personalisation, or audience intelligence.
- Track record of mentoring or developing marketers in a distributed, multi-country team environment.