Description
We are seeking a Regional Program Manager, Field Sales, to join our team at Barclays. As a Regional Program Manager, Field Sales, you will confidently interact with region, district, and store level management to ensure the success of our retail credit card partnerships. You will manage field execution of Barclays retail cobrand credit card program, drive credit card account acquisitions and usage in partner stores across the territory and develop productive relationships with partner field management.
The purpose of this role is to develop, implement and manage marketing strategies through direct interactions with partners and their employees, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data-driven optimisations to improve ROI.
Key responsibilities include:
- Developing and implementing marketing strategies for face-to-face channels, including identifying target audiences and establishing campaign objectives
- Managing marketing campaigns across face-to-face channels, including developing training materials, promotional materials, and coordinating with partners and their employees
- Analysing campaign performance and preparing regular reports to evaluate the effectiveness of marketing campaigns
- Enhancing the customer experience within face-to-face channels to streamline processes and optimise the physical environment
- Managing the performance marketing budget for face-to-face channels, ensuring efficient allocation of resources
- Evaluating market research and competitive analysis to identify industry trends, consumer behaviour, and competitive positioning within face-to-face channels
As an Assistant Vice President, you will be expected to advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness. You will lead a team performing complex tasks, using well-developed professional knowledge and skills to deliver on work that impacts the whole business function.
The ideal candidate will have experience with general relationship/business development/marketing/sales, success in influencing external partners as well as internal colleagues, and retail industry experience with a general understanding of credit products. Highly valued skills include financial services retail support function or retail store/district/region management experience, exercise ample oral and written communication skills, and ability to provide clear insights, effective coaching, and actionable feedback to partners and internal contacts.
This role offers a minimum salary of $100,000 and a maximum salary of $145,000.