Description
Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything.
As a Digital Marketing Manager – Full Funnel Video Advertising, you will help manage the strategy, execution, and optimization of full-funnel paid video campaigns that build brand awareness, drive consideration, and generate measurable business results.
Key Responsibilities:
- Execute full-funnel paid media strategies that support awareness, consideration, and conversion objectives.
- Align campaign goals, audiences, messaging, and measurement strategies across each stage of the customer journey.
- Identify opportunities to maximize reach, engagement, brand lift, and business performance.
- Build, launch, and manage campaigns directly within advertising platforms including YouTube, Amazon Ads (Prime Video), Connected TV platforms, and other video advertising channels.
- Optimize campaigns through audience segmentation, bidding strategies, frequency management, placements, and creative testing.
- Execute A/B tests to continuously improve campaign performance throughout the funnel.
- Monitor campaign health daily and make data-driven optimizations to maximize results.
- Manage media budgets across multiple platforms while maintaining efficient pacing and achieving business objectives.
- Allocate investments based on performance insights and evolving marketing priorities.
- Measure campaign performance across awareness, research, and conversion KPIs.
- Maintain weekly reporting through internal dashboard updates.
- Utilize GA4 and other analytics tools to evaluate campaign effectiveness, attribution, and audience behavior.
- Provide media insights that inform creative development and messaging strategies.
- Collaborate with platform representatives to stay informed on product updates, beta opportunities, and best practices.
- Stay current on emerging video advertising products, audience targeting capabilities, measurement solutions, and industry trends.
- Evaluate and test new advertising features and channels that improve campaign performance and efficiency.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
- 3+ years of experience managing paid digital media campaigns with a strong emphasis on video advertising.
- Hands-on experience building and optimizing campaigns within platforms such as YouTube, Amazon Ads, Connected TV, DV360, or similar video advertising platforms.
- Strong understanding of full-funnel marketing strategy and measurement.
- Experience using GA4, Looker, Excel, or other analytics and reporting tools.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent communication skills and experience collaborating across cross-functional teams.
- Agency experience is preferred, particularly managing campaigns across multiple clients, platforms, and budgets.