Description
We are seeking a Paid Search Executive to join our Marketing & Technology service team. As a Paid Search Executive, you will manage multi-market paid search and shopping campaigns for clients, conduct keyword research and analysis, and optimize campaigns across various platforms such as Google Ads and Bing Ads.
Responsibilities:
- Manage multi-market paid search and shopping campaigns for clients;
- Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimisation;
- Use automation and data within campaigns, including utilising AI to improve performance;
- Create and optimize paid search campaigns across various platforms;
- Monitor campaign performance, analyse data, and provide regular reports to clients;
- Stay up-to-date with industry trends and best practices in paid search advertising;
- Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals;
- Stay informed about changes in search engine algorithms and adjust strategies accordingly;
- Carry out technical analysis, content & authority analysis;
- Set up implementation plans and workflows;
- Respond to client briefs;
- Report on activity on weekly, monthly and quarterly basis.
Requirements:
- 1 year experience in managing and optimising paid search & shopping campaigns;
- Strong knowledge of paid search platforms, such as Google Ads and Bing Ads;
- Excellent analytical skills and ability to interpret data;
- Ability to work collaboratively in a fast-paced, deadline-driven environment;
- Intermediate or higher proficiency in the use of Excel/Sheets and familiarity with Word/Docs and PowerPoint/Slides;
- Excellent time management and organisational skills with a high attention to detail;
- Directly available to start working in either London or Manchester;
- Full working proficiency in the English language.
Benefits:
- Flexible, hybrid working policy;
- Excellent salary based on experience;
- Pension, free private healthcare, mental health support, and company sick pay scheme;
- 26 days paid holiday;
- Refreshments provided in the office;
- Drinks at 4 pm on a Thursday;
- Season ticket loan and cycle to work scheme;
- Enhanced family friendly policies;
- Social and Cultural Events;
- Inspirational Talks;
- Learning and Development opportunities;
- Buddy Programme.