Description
This Specialist conducts market research and competitive intelligence projects that help the business understand its customers, competitors, and markets.
The role involves:
- Designing and executing research studies to gather insights that support marketing and business objectives.
- Analyzing advertising, campaign, and creative trends to identify key findings and opportunities.
- Translating research results into clear, actionable insights and recommendations for marketing and business stakeholders.
- Supporting marketing creative evaluation and campaign trend analysis.
- Partnering with external research vendors to manage and successfully deliver research projects.
- Maintaining research data repositories to ensure information remains accurate, secure, and easily accessible.
- Collaborating with internal stakeholders to understand business questions and research needs.
- Adhering to ethical, legal, and data privacy requirements in all research activities.
The ideal candidate has:
- A four-year or graduate degree in Marketing, Communications, Business Administration, or a related discipline.
- 3-5 years of work experience, preferably in marketing, project management, or a related field.
- Proven track record of leading end-to-end market research and competitive intelligence projects.
- Hands-on experience shaping both syndicated and primary research agendas.
- Demonstrated ability to identify key industry issues and turn trends into clearly stated opportunities and threats for the business.
- Experience developing actionable marketing recommendations that have informed strategic planning decisions.
Preferred qualifications include:
- Experience in the technology, hardware, or B2B/commercial sector.
- Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester.
- Proficiency in Power BI or similar tools for dashboards and data visualization.
- Applied knowledge of statistics and quantitative methods.
The pay range for this role is $87,150.00 - 126,350.00 USD annually, with additional opportunities for pay in the form of bonus and/or equity. HP offers a comprehensive benefits package, including health insurance, dental insurance, vision insurance, and generous time off policies.