Description
The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks' marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.
Marketing Intelligence & Business Performance
- Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution
- Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles
- Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations
- Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks
- Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM
Decision Science, Modeling & Advanced Analytics
- Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning
- Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability
- Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support
- Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization
Data Strategy & Intelligence Infrastructure
- Partner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundations
- Define the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-making
- Improve data quality, transparency, accessibility, and confidence across Marketing and GTM performance reporting
- Help shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms
Operational Excellence & Business Rhythm Transformation
- Evolve business operating rhythm support from reactive reporting toward proactive, insight-led performance management
- Modernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignment
- Drive automation and simplification of reporting, analytics, and business insight generation
- Reduce dependency on manual reporting processes and fragmented data workflows
Leadership & Organizational Development
- Build and lead a high-performing team spanning analytics, performance measurement, and decision science capabilities
- Foster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnership
- Develop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-making
- Influence cross-functional stakeholders at all levels of the organization through strong executive communication and partnership
QUALIFICATIONS
- 12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments
- Proven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizations
- Strong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting