Description
The Manager, B2B Marketing Measurement & Effectiveness will support PayPal's B2B Marketing measurement and investment capability, helping leadership understand how effectively Marketing is contributing to business outcomes.
The ideal candidate brings strong B2B marketing measurement experience and solid analytical judgment, including in environments where data is still maturing.
Responsibilities:
- Lead the development and execution of marketing strategies and campaigns
- Identify and recommend best practices for marketing processes and initiatives
- Analyze business trends to inform marketing decisions and strategies
- Collaborate with cross-functional teams to drive marketing projects and programs
- Monitor and evaluate the effectiveness of marketing activities
- Provide guidance and mentorship to junior marketing team members
- Support the B2B Marketing measurement and effectiveness strategy, helping translate Marketing and business priorities into a clear roadmap of measurement questions, analytical needs, capability gaps, and investment decisions to be supported
- Help build a fit-for-purpose B2B Marketing measurement framework that connects Marketing activity to relevant customer, merchant, funnel, pipeline, revenue, and commercial outcomes
- Translate B2B Marketing questions into analytical requirements, partnering with Data Science to help determine the appropriate methodology, data, assumptions, outputs, and interpretation required for the decision being supported
- Apply fit-for-purpose measurement judgment across methods, including experimentation, incrementality, attribution, customer or account-level analysis, funnel and commercial-outcome analytics, cohort analysis, econometric approaches, and other methods as appropriate
- Help integrate multiple sources of evidence into a coherent view of B2B Marketing effectiveness, clearly distinguishing what is known, what remains uncertain, and which conclusions are sufficiently supported to inform a decision
- Contribute to analytically sound recommendations when data or measurement are incomplete, making assumptions and limitations explicit while helping Marketing leadership move forward with the best available evidence
- Help build and maintain a prioritized B2B Marketing learning agenda, helping identify the highest-value questions that require stronger evidence and partnering with Experimentation, Data Science, and other teams to close those gaps over time
- Support the framing of B2B Marketing investment scenarios and trade-offs, helping translate measurement findings into clear recommendations on where Marketing should increase, decrease, or shift investment across markets, audiences, programs, channels, and customer segments
- Partner with the Global Marketing Investment & Measurement team on enterprise allocation questions, providing the B2B evidence, scenarios, constraints, and recommendations to help compare investment opportunities across the broader Marketing portfolio
Requirements:
- 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience
- Experience contributing to a B2B Marketing measurement capability, framework, roadmap, or operating model, including in environments where data or measurement are still maturing
- Working knowledge of multiple Marketing measurement approaches, including experimentation, incrementality, attribution, funnel or pipeline analytics, cohort analysis, customer or account-level analysis, econometric methods, and other fit-for-purpose approaches
Benefits:
- Comprehensive, choice-based programs to support all aspects of personal wellbeing,physical, emotional, and financial
- Generous paid time off
- Healthcare coverage for you and your family
- Resources to create financial security and support your mental health
- Balanced hybrid work model offering 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace