Description
We are seeking an experienced B2B Lifecycle Marketing Automation Manager to join our Wolt Ads team.
The successful candidate will be responsible for managing the Wolt Ads Lead Lifecycle process and for our customer relationship management (CRM) activities to drive engagement, retention, and revenue growth.
The Marketing Automation Manager will work closely with the marketing and sales teams to develop and execute effective communications campaigns that increase customer loyalty and lifetime value.
Responsibilities
- Own and develop the Wolt Ads lifecycle marketing strategy across restaurants, retail partners, brands and agencies, focusing on activation, retention, reactivation and growth.
- Build and optimise automated, personalised customer journeys across channels such as email, in-app messaging, push notifications and SMS.
- Partner with Sales and Sales Operations to improve lead nurturing, qualification and handoff, ensuring a consistent experience across markets.
- Use customer data and segmentation to identify opportunities, personalise campaigns and improve the customer experience throughout the lifecycle.
- Measure and report on lifecycle performance, including conversion, retention and revenue, using insights and A/B testing to improve results.
- Work with Data and Engineering teams to maintain accurate customer data and reliable integrations between Salesforce, Customer.io and other systems.
- Collaborate with Marketing, Product and local teams to plan and deliver campaigns that scale across markets, while following data privacy and communication best practices.
- Manage and develop a Junior Lifecycle Marketing Manager, providing coaching, feedback and clear priorities.
Qualifications
- Bachelor's degree in marketing, business administration, or a related field, or equivalent experience.
- 4-6 years of experience in CRM or lifecycle marketing, in a B2B, ads or SaaS environment.
- Strong analytical skills and the ability to interpret data to inform decision-making.
- SQL and BI skills (e.g. Looker) are a plus.
- Hands-on experience with a marketing automation platform such as Customer.io (or similar) and with Salesforce.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- Experience designing A/B and incrementality tests and measuring revenue influence.
- Knowledge of GDPR and other data protection regulations and best practices.
- Experience coaching or mentoring junior team members.
Benefits
- An opportunity to be part of one of the fastest-growing media ecosystems in Europe
- Hands-on experience in digital advertising operations and campaign optimization
- A dynamic, international, and collaborative work environment
- The chance to make a tangible impact on partner success and Wolt’s advertising business
- Great benefits and clear opportunities for career growth