Description
Organizations everywhere struggle with the costs and complexities of software solutions that promise to simplify their lives. Freshworks offers a fresh vision for how the world works, building enterprise-grade software that is powerful, yet easy to use, and quick to deliver results.
As a Director of Integrated Marketing at Freshworks, you will lead the company's brand strategy and turn it into coordinated, full-funnel campaigns across products, regions, and buyer audiences. You will own the connective tissue between brand and demand, ensuring a single narrative holds together across every campaign, vertical, and channel.
Responsibilities:
- Translate Freshworks' brand strategy into integrated, full-funnel campaigns across regions, products, and audience segments
- Partner with Product Marketing to align campaign messaging across distinct buyer motions into a single, coherent campaign architecture
- Build and lead vertical and persona-based campaign variants that all trace back to one strategic core
- Collaborate directly with the content, SEO/AEO, and thought leadership team to ensure campaign messaging and long-form narrative stay in lockstep
- Own campaign planning, briefing, and cross-functional orchestration across creative, field marketing, demand gen, and regional teams
- Define and report on campaign-level success metrics, tying integrated campaign performance back to pipeline and brand awareness goals
- Manage relationships with external creative and agency partners as needed
- Represent the voice of coordinated brand execution in CMO-level strategy reviews
Qualifications:
- 10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution
- A demonstrated track record of unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite into one coherent go-to-market story
- Experience building vertical or segment-specific campaign variants without losing a central brand thread
- Direct experience marketing into enterprise IT, HR/EX, or service-operations categories
- Comfort operating in ambiguity
- Hands-on fluency with marketing automation and campaign tooling
- Experience managing or closely partnering with external creative/brand agencies
- A bias toward execution
Additional Information: Freshworks is committed to building a workplace that reflects the diverse world it serves. The company offers flexible thinking, opportunities to grow your career, and a chance to make work better for millions.
The annual base salary range for this position is $205,000 - $265,000.