Description
We are seeking a Sr Manager Marketing Strategy to join our team. As a Sr Manager Marketing Strategy, you will lead the marketing strategy for the Small and Medium Enterprises (SME) segment, aligning initiatives with the company's growth and revenue objectives.
Responsibilities:
- Develop and execute demand generation strategies focused on customer acquisition, pipeline growth, and conversion rate increase.
- Manage and optimize multi-channel campaigns, including paid media, digital marketing, social media, content, events, and engagement programs.
- Collaborate with Sales, Revenue Operations, and Product teams to drive results in MQL, SQL, Pipeline, and Closed Won Pipeline (CWP).
- Plan, monitor, and analyze performance indicators, identifying opportunities for optimization and growth.
- Lead the development of lead acquisition and nurturing journeys, ensuring a consistent and efficient experience throughout the funnel.
- Manage the marketing budget, prioritizing investments with a focus on ROI and business impact.
- Support the positioning of the brand in the SME market, strengthening the perception of value of Thomson Reuters' solutions.
- Lead and develop team professionals, promoting a culture oriented towards results, innovation, and collaboration.
- Present strategic analyses, results, and recommendations to local and global leadership.
Requirements:
- Bachelor's degree in Marketing, Administration, Advertising, Communication, or related fields.
- Advanced English language skills (mandatory).
- Solid experience in B2B or B2B2C marketing, with a strong focus on demand generation and revenue growth.
- Experience in digital marketing, including paid media, performance marketing, automation, social media, and content marketing.
- Experience in SaaS companies, technology, fintechs, or businesses focused on the SME segment.
- Knowledge of marketing automation platforms, CRM, and data analysis tools.
- Differential: Experience in Product Marketing and Go-to-Market strategies for SaaS solutions.
Benefits:
- Hybrid work model.
- Flexibility and work-life balance.
- Professional development and growth opportunities.
- Competitive industry benefits.
- Globally recognized culture of inclusion and belonging, flexibility, and work-life balance.