Description
We are looking for a skilled SEO Specialist to join our forward-thinking and dynamic team to help implement and maintain our international SEO strategy and improve our overall organic search visibility.
This role will be offered on a temporary basis to cover a maternity leave for a period of between 9 -12 months.
As an SEO Specialist, you will play a key role in enhancing and optimising our estate of website's organic search performance, carrying out a number of on-page and technical activities, whilst collaborating with various stakeholders, including marketing professionals, developers, content teams, and product owners.
Responsibilities:
- Support the Digital Optimisation Manager with the rollout and maintenance of the International SEO strategy across markets, with a strong emphasis on regional content localisation and management.
- Collaborate with content and marketing teams to ensure user-first, SEO optimised content.
- Conduct comprehensive data-led site audits delivering actionable insights and optimisations to the business to bolster their organic visibility.
- Carry out necessary technical and on-page updates in our proprietary CMS, such as URL structure changes, internal link updates, fixing broken links, correcting heading hierarchy's, adding missing metadata, and other SEO optimisations.
- Conduct topic, keyword, competitor and user intent research to inform content build and optimisation.
- Regularly run test and learn activity, detailing and communicating findings and rolling out successful tests across broader pages/sites.
- Stay on top of new and updated content and ensure necessary on-page and technical requirements are met.
- Carry out existing content performance analysis to identify opportunities for improvement.
- Monitor and analyse the impact of activities, reporting on key SEO KPIs such as organic traffic, rankings, query counts, brand vs non brand clicks, and leads, and present findings in a clear and engaging manner.
- Create and contribute towards the improvement of team processes and documentation, and where relevant, identify and utilise supporting tools to upskill and teach other colleagues across the business.
Requirements:
- A thorough understanding of how search engines work, and modern practices.
- Good understanding of core updates as well as user-centric principles such as E-E-A-T, Helpful Content, YML etc.
- Good proficiency with Excel / Google Sheets to work with heavy datasets.
- Experience with Google Search Console, SEMrush or similar, and Google Analytics.
- Confident communicating professionally with people across the business, using a range of styles and techniques to adapt to different stakeholders and language and cultural barriers.
- Good numerical ability: you'll need to be comfortable with numbers and able to spot trends and patterns.
- B2B &/or Financial Services Industry experience desirable.
- Experience with AI APIs, automation and running or building python scripts to support with research and analysis a plus.
What we offer:
- A career that you define.
- Our successes have all come from someone brave enough to try something new.
- We support each other in the small everyday moments and the bigger challenges.
- We are determined to make a positive difference at work and beyond.