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From the employer's careers site First seen 28 Oct 2026

Senior Product Marketing Manager - B2C

Zoopla London, England Hybrid senior full-time

The employer hasn't listed a salary.

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Description

As the Senior Product Marketing Manager for Consumer at Zoopla, you will sit within the Marketing team and be dedicated to maximising consumer retention, engagement and growth across our search, MyHome and valuation section of our website.

Your core purpose is two-fold: to represent the marketing function, strategy, and capability in Product meetings, and to strategically manage coordinated marketing activities (CRM, Content, Organic Performance, Performance, etc.) that influence the consumers journey.

Key Responsibilities & Focus Areas:

  1. Consumer Marketing Strategy & Representation
  • Define, map, and own the consumer journey from a user’s initial interaction through to the final instruction of an agent or the purchase of a property.
  • Act as the dedicated Marketing representative in product development and roadmap meetings for the consumer product areas.
  • Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools.
  1. Cross-Channel Project Management & Execution
  • Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across CRM, Content, Organic Performance, and Performance Marketing.
  • Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs.
  1. Performance & Retention Focus
  • Own the marketing-related performance metrics for the consumer areas, including weekly/monthly reporting on core KPIs.
  • Continuously analyze the performance of marketing activities within the full lifecycle and translate these findings into actionable insights.

Core Competencies for Success:

  • Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role.
  • Demonstrated expertise in project managing integrated marketing campaigns across multiple channels.
  • Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities against defined KPIs.

Benefits:

  • Hybrid setup with 3 days in the office per week
  • 25 days annual leave + additional leave benefits
  • Cycle to work and electric car schemes
  • Free Calm App membership
  • Enhanced Parental leave
  • Fertility Treatment Financial Support
  • Group Income Protection and private medical insurance
  • Gym on-site in London
  • 7.5% pension contribution by the company
  • Discretionary annual bonus up to 10% of base salary

Skills

Required

Ready to apply?

You apply with the employer directly. Their original posting is here: https://jobs.workable.com/view/1HAWZP5ExiiHGwCHimeouR/hybrid-senior-product-marketing-manager---b2c-in-london-at-zoopla

Apply on Zoopla