Description
As our Integrated Campaign Manager you will execute global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.
You'll report to the Head of Integrated Marketing and run campaigns that will blend developer-first storytelling with enterprise-grade messaging and span the full funnel from first touch to closed revenue.
Working alongside Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales, you'll unify individual channel efforts into a single integrated motion.
This role includes in-office anchor days on Monday, Tuesday, and Friday out of our SF, NYC or Austin offices.
Responsibilities
- Own the strategy, planning, and execution of global integrated campaigns, from big idea through channel activation, measurement, and iteration
- Translate product and business priorities into campaign narratives and messaging for developers, full-stack teams, product leaders, and enterprise buyers
- Orchestrate paid, owned, and earned programs with Growth, Digital, and Performance Marketing so every touchpoint tells one story
- Report on campaign performance across awareness, adoption, and pipeline
Requirements
- 4+ years of business-to-business (B2B) marketing experience, including 2+ years leading integrated or demand generation campaigns at a developer tools, cloud infrastructure, or technical software as a service (SaaS) company
- Owned full-funnel campaigns with pipeline and revenue results you can cite
- Reported campaign return on investment (ROI) to marketing leadership
Nice to Have
- Experience with briefing management platforms and CRM reporting (Salesforce)
- Worked closely with developer or infrastructure products
- Previously built an executive marketing programs
Benefits & Compensation
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
- Flexible Time Off
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
The San Francisco, CA base pay range for this role is $133,000 - $163,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location.