Description
Corporate tax, trade, legal, and risk leaders face mounting regulatory complexity, fast-moving technology change, and limited resources. As generative AI reshapes their work, they’ll rely on technology they can trust: fiduciary-grade AI grounded in authoritative content.
This role leads the content engine behind our full-stack marketing strategy. You’ll set the editorial agenda for the Corporates market, shape how corporate professionals think about the future of their work, and build content programs that drive demand across our tax, legal, and risk portfolios. You’ll turn product capabilities into stories about the outcomes corporate buyers care about.
Key Responsibilities
- Editorial strategy: Define content pillars and messaging frameworks that tie each portfolio’s story to the broader Corporates narrative.
- Content that drives pipeline: Demand generation content for nurture and conversion, sales enablement, ABM and segment-specific content, and integrated content for launches and campaigns.
- Search and answer-engine visibility: Ensure content is structured, cited, and positioned to surface in ChatGPT, Perplexity, Claude, Google AI Overviews, and other generative search experiences.
- The content operating model: Own the measurement framework that ties content to business outcomes, using Salesforce, multi-touch attribution, SEO/AEO analytics, and content analytics.
- Team and partner network: Lead a high-performing team of content leaders, writers, and producers, extended through our internal Studio, agencies, and contributor network.
- Cross-functional alignment: Work with strategy leads and product teams across tax, legal, and risk to set channel mix, turn feature announcements into customer narratives, and align content with marketing and sales priorities.
Required Qualifications
- 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
- A track record of building original content programs that moved a market.
- Strong editorial judgment and a gift for storytelling and solution selling.
- Fluency with AI content tools and a clear point of view on using them without flattening voice or eroding accuracy.
- Familiarity with SEO and emerging AEO practices, and with how corporate buyers research and validate solutions as search behavior shifts.
Benefits
- Hybrid Work Model: Flexible hybrid working environment.
- Flexibility & Work-Life Balance: Supportive workplace policies, including work from anywhere for up to 8 weeks per year.
- Career Development and Growth: Culture of continuous learning and skill development.
- Industry Competitive Benefits: Comprehensive benefit plans, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.