Description
Grab is Southeast Asia's leading superapp, offering various services such as food delivery, financial management, and ride-hailing.
As a marketer supporting GrabMaps, you will work across product marketing, go-to-market planning, content and demand generation.
The Grab B2B marketing team drives growth for Grab's B2B Enterprise businesses, including GrabAds, Grab For Business, and GrabMaps.
In this role, you will be a key member of the GrabMaps marketing workstream, helping shape how mapping, location intelligence, and data solutions are positioned, communicated, and adopted by customers.
Critical Tasks:
- Independently lead the GrabMaps marketing workstream covering product marketing, go-to-market planning, demand generation, and sales enablement.
- Develop GrabMaps positioning, messaging, customer value propositions, and use cases for business and technical audiences.
- Partner with various functions, such as Product, Technology, Business Development, Sales, Communications, and country teams to execute campaigns.
- Own the content development pipeline (e.g., case studies, customer stories, thought leadership articles) to support brand, demand generation, and sales conversations.
- Manage demand-generation channels, including the website, CRM nurture programs, SEO, and GEO initiatives.
- Support event and sponsorship execution in partnership with Events Manager – including industry conferences, partner events, and Grab-hosted activations.
- Manage vendors and assigned budgets for your projects, including cost estimates, negotiations, and ensuring activities are delivered on time and within budget.
- Support selected strategic projects across Grab, including emerging technology and new business initiatives, from problem definition and research through to recommendations, pilots, and execution.
- Track marketing performance, project outcomes, budgets, and vendor delivery against agreed objectives.
Qualifications:
- 5–7 years of experience in B2B, technology, SaaS, product marketing, or a related field, preferably in a regional or multi-market environment.
- Experience developing product marketing fundamentals, including customer segmentation, positioning, messaging, value propositions, launch plans, and sales enablement.
- The ability to translate complex technical concepts, such as mapping, APIs, location intelligence, and data solutions, into clear customer and business benefits.
- Experience planning and executing integrated marketing programs across content, demand generation, digital channels, CRM, and events.
- The ability to work effectively with Product, Technology, Sales, Business Development, and other cross-functional teams to move initiatives from idea to execution.
- A structured and commercially minded approach to ambiguous projects, with the ability to define problems, conduct research, develop recommendations, and deliver measurable outcomes.
- Experience using performance data and customer insights to evaluate initiatives, improve conversion, and inform marketing decisions.
- Experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows, and contribute new ideas.
Life at Grab: We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave.
- We have a confidential Grabber Assistance Program to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours.