Description
We're looking for a Solutions Marketing Manager to bring Claude to market across emerging industries and newer customer segments. You’ll drive the strategic positioning and go-to-market approach for Claude for organisations ranging from small businesses to ecommerce to retailers, manufacturers, and energy companies.
Working at the intersection of sales, product, and marketing, you'll develop segment-specific solutions that showcase Claude's transformative potential for industry-specific applications across our product portfolio.
Key Responsibilities
- Develop and execute solutions marketing strategy across priority industries and customer segments
- Craft differentiated positioning and messaging for industries and their sub-sectors
- Lead go-to-market for industry product and solution launches
- Partner with field marketing and sales leaders to build industry points of view, use cases, and programs
- Build persona-based solutions for specific types of users across industries
- Adapt industry and persona narratives for different customer segments
- Partner with the alliances team on joint go-to-market with industry partners
- Work with communications, social, and content teams on executive thought leadership, customer stories, and speaking opportunities
- Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives
- Report on channel and campaign effectiveness
Minimum Qualifications
- Direct experience marketing software products across multiple industries or customer segments
- Familiar with developing solutions for technical and business buyers
- Track record of building solutions that expand deal sizes and accelerate sales cycles
- Quick learner who can absorb context on new industries and regulatory considerations
- Strategic and tactical operator with strong written and verbal communication skills
- Thrive in a 0-to-1 environment with cross-functional collaboration
- Passionate about AI’s potential to transform industries with a focus on responsible deployment
Preferred Qualifications
- 8+ years of B2B product marketing or solutions marketing experience
- Demonstrated success in creating vertical-specific solutions for operationally intensive or regulated industries
- Possess certifications or deep knowledge in cloud platforms, enterprise architecture
- Experience marketing AI/ML products or emerging technology to enterprise buyers
- Track record of building marketing programs from scratch at a growth-stage company