Description
Thomson Reuters is seeking a strategic, execution-focused Campaign Planning and Activation Manager to join the Tax, Audit, and Accounting marketing team.
In this role, you will own the strategy and deployment of full-funnel, omni-channel marketing campaigns for specific tax products with a focus on CoCousel Tax, Audit and Accounting, , driving awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions.
Key Responsibilities
Strategy & Planning
- Own annual and quarterly campaign strategies for assigned products, aligned to acquisition, upsell, and cross-sell goals.
- Translate go-to-market priorities and customer/persona insights into integrated campaign plans , objectives, messaging, channel mix, budget, and KPIs.
- Lead campaign brief development in alignment with the Marketing Strategy roles, aligning content marketing, product marketing, and other stakeholders before activation.
- Balance long-term strategy with agility to respond to market opportunities and business priorities.
Execution
- Design and deploy full-funnel campaigns across paid digital, paid social, organic search, email/nurture, and BDR programs, partnering with enterprise digital on digital journey touchpoints.
- Build and execute media channel and sponsorship plans that reach target customers at the right frequency and cadence to hit campaign objectives.
- Partner on digital customer journey mapping to ensure seamless experiences across touchpoints.
Cross-Functional Project Management
- Serve as primary campaign project manager, coordinating workstreams across teams for on-time, on-budget, on-quality delivery.
- Manage intake of briefs, assets, and deliverables; proactively identify and resolve bottlenecks, and drive continuous improvement in how campaigns move through the pipeline.
- Lead regular status reviews with stakeholders, maintaining visibility into timelines, budgets, and deliverables.
Performance & Budget
- Define success metrics and reporting frameworks with the analytics team; report on full-funnel performance (impression to closed sale) through the lenses of campaign, asset, and channel performance, with actionable optimization recommendations.
- Own budget allocation and spend across assigned campaigns , tracked, reconciled against plan, and optimized for ROI.
- Conduct post-campaign analysis, apply learnings to future planning, and continually test and iterate to scale what works.
- Stay current on emerging marketing trends and technologies, incorporating relevant innovations into campaign strategy.
Accountability
- Full-funnel pipeline and revenue contribution against acquisition, upsell, and cross-sell targets
- On-time, on-budget delivery of campaigns and deliverables
- Consistency and quality of campaign experience across all channels and touchpoints
What's in it For You?
- Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.