Description
As Adobe's footprint on YouTube grows, we need a strategist fully dedicated to the platform. This person owns how we show up on YouTube end to end: channel strategy, content programming, creative direction, rollout, and audience growth.
Key Responsibilities:
- Define the YouTube channel's positioning, content pillars, and programming model across long-form, Shorts, and live
- Develop the strategy for YouTube-first content, recurring installments, presentations, and original works
- Provide creative strategy input and partner with creative strategists to compose briefs
- Translate platform mechanics into creative direction
- Brief creatives on YouTube-specific creative
- Develop rollout strategies for new series, shows, and originals
- Grow subscribers, returning viewers, and watch time through engagement and community strategies
- Own YouTube search and suggested strategy
- Manage packaging optimization, playlist organization, and channel layout
Day-to-Day Tasks:
- Develop and maintain the YouTube content and programming calendar
- Write YouTube strategy docs and feed requirements into creative strategist briefs
- Brief and review creative for platform fit before it ships
- Develop rollout plans for launches and recurring programming
- Analyze channel and video performance and turn findings into recommendations
- Partner with the social planner on scheduling and the creative team on execution
- Stay ahead of YouTube format, algorithm, and monetization shifts and advise the team accordingly
Requirements:
- 5+ years in YouTube, video, or content strategy
- Deep YouTube proficiency: algorithm and discovery mechanics, packaging, retention and average view duration, Shorts vs long-form vs live, playlists, and channel architecture
- Strong analytics skills
- Experience briefing creative teams and partnering with creative strategists
- Understanding of episodic and original content programming
- Working knowledge of search and discovery optimization