Description
We are looking for a high-impact hunter Account Executive to drive MuleSoft growth across North Africa, based out of Casablanca. The role combines net-new logo acquisition with strategic cross-sell into existing Salesforce customers to help them realise the full value of their AI + Data + CRM investments.
Role mission
- Build and execute a territory plan for North Africa focused on winning new MuleSoft customers while expanding footprint in existing Salesforce accounts.
- Orchestrate the full sales cycle from prospecting to close, partnering closely with Salesforce core AEs, solution engineers and partners.
- Position MuleSoft as the strategic integration and API platform underpinning digital transformation, AI and data initiatives for C-level stakeholders.
Key responsibilities
- Own a defined North Africa territory (with a strong focus on Morocco) and consistently deliver against ACV and multi-year subscription targets.
- Hunt for new logos: build pipeline through targeted outbound, events, partners, social selling and your own executive network; convert whitespace into active opportunities.
- Drive cross-sell and upsell in Salesforce customers: co-sell with Salesforce AEs, align to joint account plans and attach MuleSoft to key transformation programs.
- Lead complex, value-based sales cycles with multiple stakeholders (IT, architecture, digital, lines of business, procurement, finance) up to C-suite level.
- Run rigorous discovery, map business pain to integration/API use cases, and build compelling business cases and ROI/TCO justifications for MuleSoft.
- Orchestrate internal and external resources (solution engineering, professional services, partners, marketing, executives) to advance deals and ensure customer success.
- Maintain accurate pipeline, forecasting and account plans in Salesforce, with clear next steps and deal strategies.
- Represent MuleSoft in the North African ecosystem: speak at events, engage partners and act as a thought leader on integration, APIs and composable architectures.
Ideal profile
- 7–10+ years of full-cycle enterprise software sales, including at least 3–5 years selling platform, integration, middleware, API management or adjacent cloud technologies.
- Proven hunter with a track record of opening new enterprise accounts and overachieving multi-million-euro quotas in emerging or growth markets.
- Experience co-selling or competing in the Salesforce ecosystem is highly valued; knowledge of Salesforce Customer 360 and its clouds is a strong plus.
- Strong understanding of integration/API trends, modern architectures (REST, event-driven, microservices) and how they support AI, data and digital transformation agendas.
- Fluent in French and Arabic, with strong business English; able to operate comfortably with C-level stakeholders across Morocco, Algeria, Tunisia and broader North Africa.
- Consultative, value-based seller who can challenge the status quo, lead with insights and translate technical capabilities into strategic business outcomes.
- Comfortable in a “scale-up within a large company” context: autonomous, resourceful, able to build structure and momentum in a fast-changing environment.
- We have a strong preference for candidates with deep experience in Financial Services across North Africa, particularly in banking, insurance and fintech.
What we offer
- Opportunity to build and scale the MuleSoft business in one of Salesforce’s most strategic growth regions in EMEA.
- Access to world-class sales enablement, coaching and career paths across Salesforce and MuleSoft.
- Competitive compensation package with uncapped variable, plus benefits aligned to a leading global cloud company.