Description
Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands.
Job Title: Manager - National Accounts
Department: National Accounts (NAT)
Role Purpose: The Profile owns the day-to-day execution of event planning, monthly promotion planning, and CRM and social activity for National and Gourmet brands.
Key Responsibilities:
Event Planning
- Drive visibility and growth for NATs and Gourmet brands around events, and plan event-specific growth initiatives.
- Build inorganic growth campaigns for events and report on their impact.
- Build performance reads for events by geography, cuisine, brand, and slot to inform future planning.
- Recommend event calendar priorities based on past performance and upcoming opportunities.
Monthly Promotion Planning
- Prepare month-level plans that combine all marketing plans and maximize visibility and OPD growth across visibility channels.
- Close brand-level alignments and own visibility planning, slotting, and execution for Topicals, BOTDs, Cuisine Banners, Brand Cards, and Top Picks.
- Deliver the monthly topline targets in sync with the Ads point of contact, and make sure committed visibility is delivered for each brand.
- Run performance analysis on properties across brands, covering funnel metrics and orders for Food Topicals and Brand Cards, and share findings with stakeholders.
- Coordinate with Merchandising and SF to align on NAT-related execution.
CRM and Social Media
- Align social media promotions for NAT and Gourmet brands, both for organic events and other activity.
- Coordinate co-branding activities (influencers, hoardings, OOH) that bring out-of-app traffic to the platform under revenue-sharing arrangements.
- Own billing and invoicing for co-branding marketing activities.
- Align and execute CRM campaigns for NATs end to end.
Key Outcomes (KPIs):
- Visibility and Event targets met for monthly plans and events
- On-time delivery of brand-level visibility and campaign execution
- Quality and timeliness of performance reads and post-event analysis
- Accuracy and timeliness of co-branding billing and invoicing
- Strength of CRM and social campaign execution and reach