Description
Join the team empowering the world to design at Canva, a rapidly growing company with a mission to make design accessible to everyone.
As the Performance Marketing Specialist for Türkiye, you will be the analytical media expert responsible for driving incremental user growth through great investment decisions, media buying strategy and execution, and ensuring traffic is sent to great post-click experiences.
Key responsibilities include:
- Owning day-to-day media buying, optimisation, and pacing across multiple channels in France
- Translating Turkish priorities into concrete strategy and plans in partnership with the Global Growth Marketing team and Türkiye Country Team
- Setting the media mix, leading budget allocation review processes, and owning the experiment roadmap
- Partnering with the Data team to run incrementality studies, interpret and calibrate MMMs, and utilise MMP and platform form data
- Translating performance data into clear creative insights and sharing learnings with Growth Creative pods
- Actively managing creative rotation, scaling top-performing assets, pausing low performers, and proactively flagging refresh needs
- Evaluating audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region
- Working closely with the creative team to maximise TikTok Content Suite and champion best practices in modern content formats
- Leading formulation, implementation, and learning cycles through CRO initiatives across channels
- Improving performance marketing systems and workflows, focusing on automation, adopting AI tooling, and building reusable systems
Requirements include:
- Proven hands-on experience in media buying and budget management across major platforms
- Strong optimisation mindset and confidence making data-driven decisions
- Proven experience collaborating with creative teams to improve performance through structured testing and iteration
- Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact
- Familiarity with MMM, lift studies, and incrementality testing
- Experience with creative testing frameworks or sprint-based experimentation
- Experience working iteratively with a creative team led by a creative strategist
- Experience improving funnels into Apps and Web-based products
- Comfortable working cross-functionally in a remote, multi-market environment
- Fluent Turkish and good English
You will be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen.