Description
Brex is seeking a strategic, data-driven Growth Marketing Lead, Programmatic & Video to shape how we invest across programmatic display, YouTube, CTV, online video, audio, and emerging channels.
You’ll own a high-impact media portfolio spanning Brand and Growth, with the opportunity to define how these programs work together, prove their incremental impact, and identify where Brex should invest next.
Responsibilities:
- Own strategy, investment, and performance across programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels across Brand + Growth.
- Evolve Brex’s media operating model and partner ecosystem, including DSP/vendor evaluation, onboarding, agency and partner management, and development of scalable processes and best practices as ownership and capabilities evolve.
- Build integrated audience strategies using first-party data, intent, contextual, modeled, and third-party signals to reach priority audiences across the funnel.
- Build the measurement framework for the portfolio, partnering with Analytics and Data Science on attribution, incrementality, geo/holdout tests, brand lift, and approaches that connect upper-funnel investment to downstream business outcomes.
- Partner cross-functionally with Brand, PMM, and Design to translate campaign objectives and performance insights into media strategy, creative requirements, testing plans, and actionable learnings.
- Shape the future of the portfolio by identifying emerging channels, technologies, and AI-enabled opportunities and bringing clear recommendations into quarterly and annual planning.
- Build scalable governance and operating standards across programmatic media, including QA, risk controls, and documentation.
Requirements:
- 7+ years of hands-on experience in growth or performance marketing, with deep expertise in programmatic media and video/CTV advertising.
- Demonstrated experience owning a multi-channel media portfolio and significant budgets, including investment planning, forecasting, optimization, and scaling decisions.
- Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar), including bidding, inventory, audience strategy, brand safety, and vendor management.
- Strong understanding of full-funnel B2B marketing and experience connecting awareness and consideration investments to downstream business outcomes.
- Advanced fluency in measurement, attribution, and incrementality, including experimentation design, lift studies, holdouts/geo tests.
- Demonstrated ability to build audience architectures using first-party, contextual, intent, modeled, and third-party data.
- Strong creative judgment and experience partnering with Brand and Creative teams on video, display, and performance creative strategy and testing.
- Excellent communicator with demonstrated ability to influence senior stakeholders, lead complex cross-functional initiatives, and mentor other marketers.
- Highly autonomous, strategic, and comfortable building new capabilities and operating models in a fast-moving environment.
Compensation: The expected salary range for this role is $167,240 - $209,050.