Description
We're looking for an end-to-end customer relationship management (CRM) marketer with a focus on email marketing to join our expansion to digital channels.
You will play a critical role in owning and building the email marketing system from the ground up, including setting up the email service provider (ESP) instance and collaborating with engineering, compliance, IT, and other teams to build our email marketing infrastructure.
As the end-to-end orchestrator of our CRM program, you will design automated email journeys, project manage ESP rollouts and migrations, write custom SQL queries for dynamic audience segmentation, and evaluate campaign performance using lower-funnel conversion metrics.
You will also collaborate with cross-functional teams, apply direct-response copywriting principles, and manage campaign Quality Assurance (QA).
Responsibilities:
- Design automated, trigger-based email sequences that align with offline marketing touchpoints
- Project manage enterprise ESP rollouts and migrations
- Write custom SQL queries for dynamic audience segmentation
- Evaluate campaign performance using lower-funnel conversion metrics
- Manage campaign QA and regulatory compliance
- Collaborate with cross-functional teams
- Apply direct-response copywriting principles
Basic Qualifications:
- Bachelor's degree or military experience
- At least 5 years of marketing operations and CRM experience
- At least 4 years of hands-on experience with Salesforce architecture, Pardot, or Salesforce Marketing Cloud
- At least 4 years of experience in direct-response email copywriting
- At least 5 years of experience evaluating marketing performance using lower-funnel conversion metrics
Preferred Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or Consumer Behavior
- Strong project management skills and attention to detail
- Demonstrated experience managing multiple stakeholders and working cross-functionally
- Experience writing SQL queries and troubleshooting HTML/CSS templates
- Excellent communication skills and a growth mindset
Salary: Chicago, IL: $109,900 - $125,400 for Principal Associate, Marketing Riverwoods, IL: $109,900 - $125,400 for Principal Associate, Marketing
Benefits: Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.