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From the employer's careers site First seen 30 Oct 2026

Culture & Sports Specialist

Red Bull Hong Kong senior full-time

The employer hasn't listed a salary.

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Description

We are looking for a Culture & Sports Specialist to join our team in Hong Kong.

The successful candidate will be responsible for developing and executing local Culture & Sports Marketing strategies and projects aligned with global and local priorities.

Key responsibilities include:

  • Developing and executing long-term local Culture & Sports Marketing strategies and projects
  • Identifying emerging trends, talent, communities, and opportunities across sports, culture, music, dance, skate, fitness, gaming, mass sports, and youth passion points
  • Establishing a rich network in the fields of Culture & Sports
  • Delivering high-quality events and projects of all scales
  • Planning and realising efficient branding strategies for Red Bull projects, athletes, and third-party events
  • Contributing to Red Bull's worldwide success with innovation and unique content
  • Managing artist, opinion leader, athlete, and partnership relationships
  • Ideating, designing, and executing innovative events and projects
  • Collaborating with cross-functional teams and external agencies
  • Ensuring efficient budget management and reporting

Requirements:

  • 5+ years of working experience in the culture/music/dance/sports industry
  • Experience in dealing with artists, athletes, and related entities
  • Strong network in different sports and culture scenes and environments
  • Ability to design and organise events and projects of all scales
  • Strong management skills, leading external agencies/freelances
  • Clear understanding of youth culture, music, and culture industry, local and global sports, entertainment
  • Entrepreneurial 'can-do' attitude
  • Creative and innovative mindset
  • Proficient in MS Office tools: PowerPoint, Excel, and Word
  • Fluency in English and Cantonese (verbal and written)
  • Bachelor's degree in general marketing, event marketing, sports marketing, business, or media

Skills

Required

Nice to have

  • youth culture knowledge
  • networking skills

Ready to apply?

You apply with the employer directly. Their original posting is here: https://jobs.redbull.com/en/culture-sports-specialist--ref34165x

Apply on Red Bull