Description
We are seeking an experienced On Premise Marketing Manager to join our team in Cairo, Egypt. As a Brand Ambassador, you will be responsible for representing Red Bull and ensuring all activities reflect the brand's premium values.
Responsibilities:
- Act as an active ambassador for Red Bull, demonstrating a hands-on, entrepreneurial approach
- Build strong relationships with internal teams, customers, consumers, and relevant industry stakeholders
- Own the annual On Premise Marketing business plan and budget, aligning local initiatives with global guidelines and Egypt market priorities
- Develop marketing tools, POS solutions, and activation toolkits that enable effective execution and consistent brand standards across the market
- Monitor execution quality, assess initiative effectiveness, and use insights to continuously improve performance
- Build and maintain a strong network with venue owners, decision-makers, bar staff, influencers, event organisers, and other industry partners
- Develop performance-driving concepts that strengthen Red Bull's share of mind within the industry and support increased consumption and sales-out
- Lead the development and coordination of tailored installations and industry initiatives, working closely with field teams and Key Account Managers
- Develop impactful consumer initiatives that attract consumers, build consumption habits, and elevate the Red Bull brand in the On Premise environment
- Adapt and integrate national brand campaigns into On Premise occasions, venues, and activations
- Lead the planning and delivery of relevant consumer-facing events and experiences, ensuring strong execution and evaluation
- Partner with On Premise Key Account Managers to identify priority customers and opportunities to grow Red Bull's brand and business
- Contribute to the development and execution of annual joint business plans, integrating relevant consumer, industry, and trade marketing initiatives
- Train, coach, and develop On Premise field teams on marketing concepts, tools, and execution standards
- Work cross-functionally with Regional On Premise Managers, Musketeers, Key Account Managers, Brand Marketing, Sales, and external partners to deliver aligned initiatives
- Manage agencies and suppliers to ensure quality, timelines, and deliverables meet agreed objectives
Requirements:
- At least 5 years of relevant marketing experience; On Premise, FMCG, beverage, or hospitality experience is an advantage
- Proven experience managing a team, including setting priorities, coaching, and developing team members, and driving accountability for performance
- Experience managing budgets, agencies, suppliers, and multiple projects from planning through execution
- Entrepreneurial mindset with strong strategic thinking, creativity, and commercial acumen
- Strong planning, prioritisation, organisational, and analytical skills, including the ability to use consumer, customer, and sales data
- Excellent communication, negotiation, stakeholder management, and presentation skills
- Self-motivated and comfortable in a high-energy, field-based environment, with flexibility to work evenings, nights, and weekends when required
- Proficiency in MS Office and relevant digital tools; strong English communication skills