Description
We are seeking a Marketing Services Director to lead the strategic direction of Marketing Services across the Southern Cone cluster, elevating the function from plan execution to strategic business development.
The successful candidate will be responsible for:
- Defining and leading the multi-year Marketing Services strategic agenda for the five Southern Cone markets
- Identifying, structuring and launching net-new, incremental revenue-generating business opportunities with top issuers, acquirers, fintechs and strategic partners
- Leading, coaching and developing a multi-country team of Marketing Services Directors/Managers
- Partnering with Sales, Product, VCA and Innovation leadership to co-create differentiated, scalable client value propositions
- Managing the Marketing Services investment portfolio across the cluster
- Acting as senior strategic advisor to Country Managers and the VP Marketing
- Leading the harmonization and scaling of best practices and winning marketing programs
- Building a forward-looking capability agenda to future-proof the team
- Monitoring competitive, regulatory and consumer trends across Southern Cone
- Representing Visa at senior levels with top clients, agencies, media and industry forums
The ideal candidate will have:
- A bachelor's degree
- 15+ years of progressive business experience, with the majority in marketing roles
- 5+ years in senior leadership roles managing multi-country or regional teams
- Proven track record of building new, incremental revenue streams through Marketing Services partnerships
- Demonstrated experience leading, developing and growing high-performing, geographically distributed teams
- Deep understanding of the payments / financial services industry, consumer trends and competitive dynamics
- Experience managing significant marketing budgets with strong financial and ROI acumen
- Executive presence and ability to influence C-level stakeholders
- Fluency in Spanish and English; Portuguese is a plus