Description
We are seeking an experienced JAPAC Marketing Operations Lead to build the operational foundations that connect regional B2B marketing activity to customer engagement, sales progression, and measurable business impact.
This role serves as a critical bridge between global marketing and revenue operations and GEO B2B leaders, ensuring field leadership drives optimized customer journeys, measurement frameworks, and performance impact.
KEY RESPONSIBILITIES:
- Own the regional operations roadmap. Partner with JAPAC Marketing, GTM, and Sales Operations to consolidate country requirements, prioritize improvements against business goals, and represent regional needs in global MarkOps planning.
- Manage regional marketing technology operations. Oversee the regional use of marketing automation, CRM, and event and webinar platforms.
- Build a healthier, more actionable database. Partner with GTM on priority-account and contact acquisition, enrichment, segmentation, and data quality.
- Own campaign setup, lead management, and sales handoffs.
- Connect the customer journey. Work with regional marketers and global MarkOps to connect acquisition, engagement, nurture, and sales touchpoints.
- Standardize campaign execution. Develop reusable templates, workflows, and quality checks that help field marketers launch campaigns quickly and consistently.
- Partner with Legal/Privacy and global MarkOps to embed market-specific data privacy and regulatory requirements across JAPAC.
- Measure campaign performance and impact. Establish reliable reporting for field programs, local events, webinars, and account-based marketing.
- Enable regional teams. Train marketers on tools, campaign processes, data quality, and applicable privacy and compliance requirements.
- Improve automation and operating efficiency. Identify repetitive work and partner with global teams to introduce dependable automation and AI-enabled workflows.
QUALIFICATIONS:
- 10+ years of experience in B2B marketing operations, marketing technology, revenue operations, or a closely related function.
- Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce, Adobe Experience Platform and familiarity with event or webinar technology.
- Demonstrated experience improving database quality, segmentation, lead lifecycle processes, scoring, routing, and marketing-to-sales handoffs.
- Strong analytical skills, with experience in campaign reporting, funnel analysis, attribution, and translating findings into operational improvements.