Description
Salesforce is looking for a Senior Manager, GTM to drive customer activation and co-selling motions for AIforce, our joint solutions built in partnership with Anthropic.
This is a high-visibility, cross-functional role responsible for turning strategic alignment with Anthropic into measurable pipeline, adoption, and revenue outcomes. You'll act as the connective tissue between the Salesforce and Anthropic field teams to accelerate customer success.
Responsibilities:
- Activating the GTM plan for Claudeforce, translating executive strategy into a repeatable co-sell motion with Anthropic field.
- Build and manage joint pipeline with Anthropic , identifying whitespace accounts, co-selling opportunities, and top-account targeting in partnership with Account Executives.
- Design and run enablement programs (playbooks, battle cards, training) to arm the Salesforce field with the tools to position and sell Salesforce in Claude.
- Serve as the point of contact with Anthropic's partnership and field organizations for day-to-day GTM execution, field support and escalations.
- Define and track activation KPIs (customer adoption, co-sell pipeline generation, win rates, time-to-value) and report progress to senior leadership.
- Lead customer activation campaigns targeting top accounts to drive adoption post-sale, working closely with Customer Success.
Requirements:
- 7+ years of experience in GTM, partner sales, or channel/alliance management, ideally within enterprise SaaS or AI/platform ecosystems.
- Proven track record building and scaling co-sell motions with strategic technology partners.
- Strong cross-functional leadership skills including the ability to influence sales and partner stakeholders.
- Familiarity with AI/LLM partner ecosystems (e.g., Anthropic, OpenAI) and enterprise AI adoption trends is a strong plus.
- Analytical rigor and comfort defining KPIs, building pipeline dashboards, and presenting to executive audiences.
- Excellent communication and relationship management skills.
- Experience with Salesforce CRM/Sales Cloud and partner tools.
Benefits:
- Time off programs
- Medical, dental, vision
- Mental health support
- Paid parental leave
- Life and disability insurance
- 401(k)
- Employee stock purchasing program
Salary Range: $168,560 - $225,470 annually
In California and New York, and select cities in the metropolitan areas of Boston, Chicago, Seattle, and Washington DC, the base pay range for this role in those locations is $185,430 - $248,010 per year.