Description
We are seeking a highly strategic and business-savvy Social Media Operations Manager to lead our prescription drug-focused social media initiatives.
This role requires a deep understanding of social media dynamics, content generation for KOLs/KOCs, and compliance with pharmaceutical regulations.
The ideal candidate will combine creativity with analytical rigor to drive engagement while ensuring brand integrity and adherence to industry guidelines.
Key Responsibilities
- Social Media Strategy & Execution
- Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo, WeChat, and professional forums).
- Lead KOL/KOC collaboration: Identify, onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content.
- Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes.
- Optimize platform-specific approaches by leveraging knowledge of each platform’s logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content).
- Compliance & Business Acumen
- Navigate strict pharmaceutical advertising regulations (e.g., China’s Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards.
- Translate complex medical information into accessible, patient-friendly content without compromising accuracy.
- Monitor industry trends and competitor activities to identify opportunities and risks.
- Performance & Accountability
- Define KPIs (Reach, view, interaction, etc.) and regularly analyze performance to refine strategies.
- Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc.) to align social media efforts with business goals.
- Manage crises or misinformation swiftly.
- Innovation & Adaptability
- Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement.
- Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior.
Qualifications
- Experience: 3+ years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries.
- Proven track record in KOL/KOC management and content creation for medical/health topics.
- Familiarity with prescription drug business models (e.g., EC, internet HP, etc.).
- Skills:
- Deep understanding of social media ecosystems (China + global platforms).
- Strong business sense; ability to balance educational goals with commercial objectives.
- Fluent in analytics tools and compliance workflows.
- Mindset:
- Accountable, detail-oriented, and ethical with a commitment to compliance.
- Agile and proactive in a fast-paced, ambiguous environment.
Why Join Us?
- Impact lives by advancing digital healthcare literacy.
- Work at the intersection of cutting-edge pharma and digital innovation.
- Competitive professional growth and a collaborative culture.