Description
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.
As a Principal Analyst, Demand Generation - Paid Social & Programmatic, you will build, launch, and optimize campaigns across paid social and programmatic globally, owning execution end to end.
Responsibilities
- Own the Global Media Strategy & Budget: Set the global paid media plan, channel mix, measurement framework, and testing roadmap while managing and reallocating the budget across NA, EMEA, and APJ based on marginal return.
- Build and Optimize High-Stakes Campaigns: Directly handle end-to-end campaign builds, audience construction, trafficking, tracking/conversion setup, QA, and initial optimization in paid social platforms and DSPs for high-stakes programs and net-new launches.
- Execute Full-Funnel & Account-Based Media: Translate account-fit and intent signals into targeted media programs across top, mid, and bottom-of-funnel stages, coordinating reach, frequency, and suppression architecture across both channels.
- Govern Media Quality & Platform Performance: Manage supply-path optimization, inventory allow/block lists, private marketplaces, brand safety controls, and solve complex delivery, pacing, or tracking discrepancies.
- Set Discipline Standards & Cross-Functional Alignment: Establish operational standards for naming conventions, tracking, and QA gates, brief creative teams with evidence-based feedback, and manage relationships with DSPs, data, publisher, agency, and measurement partners.
Requirements
- 8+ years of paid media experience, the majority in B2B, including time owning strategy for a multi-channel program at global or multi-region scale.
- Deep hands-on experience personally building, optimizing, and fixing campaigns in both paid social and programmatic DSPs recently.
- A track record of setting media strategy and being directly accountable for its results, alongside experience managing budget allocation, pacing, and defensible reallocations.
- Practical experience with account-based advertising platforms and intent data.
- Demonstrated measurement rigor beyond last click, with the ability to design and interpret incrementality, lift, or holdout tests.
Benefits
- QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
- Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
- The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.