Description
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.
As a Principal Analyst, Demand Generation - Direct Response & Partner Media, you will take hands-on ownership of scaling lower-funnel acquisition, optimizing conversion paths, and expanding our direct-response partner network globally.
Responsibilities
- Drive Customer Acquisition Across Partner Channels: Manage and execute strategy across Review & Comparison Sites, Content Syndication, Sponsored Email, and Paid Webinars to scale lower-funnel lead generation.
- Optimize Conversion Rates & Pacing: Run continuous CRO experiments on landing pages and forms while managing daily/weekly budget pacing and dynamic global reallocations to lower CAC/CPA.
- Pioneer LLM & Discovery Strategy: Partner across teams and media outlets to leverage paid media for improved visibility, priority citations, and early-stage inclusion in LLM-driven discovery platforms.
- Maintain Attribution & Performance Metrics: Own lower-funnel performance tracking,including Spend, CPL, CPA, Pipeline Value, CAC, and SQL/opportunity velocity,and deliver insights via weekly and monthly business reviews.
- Govern Lead Quality & Vendor Governance: Audit lead flow and CPL governance in partnership with Marketing Operations, ensuring SDR routing efficiency and accurate lead scoring.
Requirements
- 5+ years of experience managing global performance accounts, with direct hands-on execution in review platforms, publisher direct buys, or content syndication networks.
- Demonstrated experience in high-growth environments delivering against clear pipeline or direct revenue targets.
- Expertise with major B2B/B2C review aggregators, publisher portals, lead delivery management platforms, and CRM integrations (Salesforce/HubSpot).
- Deep proficiency with web analytics platforms (GA4, Adobe Analytics), attribution tools, and Excel/data modeling.
- Proven track record of negotiating third-party contracts, sponsorship packages, and CPL rates with global media vendors.
Benefits
- QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
- Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.