Description
Shape a brighter financial future with SoFi, a next-generation financial services company and national bank. The Lifecycle Operations Manager will play a critical role in executing data-driven marketing initiatives, developing and deploying lifecycle marketing campaigns, and ensuring campaign quality assurance.
The Role The Lifecycle Marketing Operations Manager is an experienced Braze campaign architect responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including email, SMS, push, and in-app messaging.
Responsibilities
- Execute data-driven marketing initiatives utilizing a campaign management tool
- Own the coding, building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns
- Deliver on lifecycle campaign execution deadlines in various marketing channels
- Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete
- Produce campaign performance reports using analytically derived model outputs
- Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation
- Work with others to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc.
- Develop strong stakeholder relationships through consistent, proactive communication on projects and strategic recommendations
Requirements
- Bachelor's Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
- 5+ years of HTML coding experience, with hands-on experience building and deploying emails
- 2-5 years experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.)
- Experience proactively managing own workload and output, including juggling multiple medium-to-large projects at a time
- Ability to adapt to shifting priorities and make judgement calls when projects change or are ambiguous in nature
- Strong interest to learn new tools with a natural curiosity
- Diligent adherence to best practices and QA procedures, with very strong attention to detail
- Proven ability to communicate strategies, insights, and recommendations effectively with a variety of stakeholders
- Comfortable working independently, and with ambiguity at times
- Strong project management skills
Nice to Have
- Experience working directly with Data Analysts, Software Engineers, and Project Managers
- Previous experience with Braze and Pardot is a strong plus
- Understanding of A/B and multivariate testing standards
- Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc.)
- Experience writing SQL statements for data extraction
- Experience working with real-time web and app event data
Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.