Description
This role provides a rare chance to develop a new function as Adobe moves advertising operations in-house, replacing outside agencies with an AI-based engine.
You will lead and develop a team of Channel Planners who convert marketing strategy into media plans for Adobe's Global audience segments.
Key initiatives include:
- Building and managing a group of Channel Planners located in key regions
- Ensuring all regions use Adobe adtech where it makes sense
- Establishing a framework for the team's interaction with regional marketing leaders
- Collaborating with Adobe's media-buying team in India
- Driving smarter audience targeting and data-sharing across regions and campaigns
The successful candidate will be a Director-level leader with 10+ years of experience in digital advertising/media, and a proven track record of building new teams or functions from scratch.
The expected pay range for this position is $157,300 - $315,100 annually.