Description
At Harvey, we're transforming how legal and professional services operate by combining frontier agentic AI, an enterprise-grade platform, and deep domain expertise.
We're looking for an experienced, hands-on Field Marketing Manager to own and execute our field marketing strategy across Australia and the wider Asia-Pacific region.
Role Overview
The role involves leading the planning and delivery of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline, lead generation, and revenue impact.
Responsibilities
- Develop and execute a regional field marketing strategy across Australia and APAC, aligned with Harvey's revenue goals and brand objectives.
- Plan, manage, and deliver a portfolio of events, including industry conferences, client roundtables, webinars, and executive dinners, that generate qualified pipeline and accelerate deals.
- Partner with Sales, Customer Success, and Partnerships to identify target accounts, align on priorities, and design account-based marketing programs for the region.
- Analyse event performance data and market insights to continuously refine strategy, improve ROI, and report results to leadership.
- Manage the regional field marketing budget, vendor relationships, and logistics to ensure efficient resource allocation and maximum impact.
- Travel regularly across Australia and the wider APAC region to deliver events, meet clients, and support in-market sales activity.
Requirements
- 6+ years of experience in field marketing, event marketing, or demand generation, ideally within B2B technology, SaaS, or professional services.
- Proven track record of planning and executing field marketing campaigns that drive lead generation and revenue growth.
- Sound commercial acumen, with the judgement to prioritise the activity that creates real impact and the discipline to see it through.
- Excellent communication and relationship-building skills, with the ability to collaborate across sales, marketing, and executive leadership.
- Analytical mindset with experience tracking KPIs such as pipeline contribution, event ROI, and lead conversion.
- Willingness and flexibility to travel across the APAC region, including international travel.
- Comfort operating in a fast-paced, high-growth environment with the ability to manage multiple projects and competing priorities simultaneously.