Description
The Marketing Database Manager serves as the firm's functional lead and primary administrator for the InterAction CRM platform, with a focus on the InterAction Windows Client.
The role is responsible for the day-to-day functionality, configuration, data processes, data quality, reporting and ongoing enhancement of InterAction and its connected tools, including the firm's email marketing platform.
Working closely with Marketing, Business Development, Information Technology, external vendors, and end users, the Manager resolves complex system and data issues, supports effective CRM adoption and usage and helps enhance and evolve the firm's marketing database capabilities.
Responsibilities include:
- Manage the InterAction Windows configuration settings and options
- Ensure the database is segmented effectively for targeted marketing activities
- Understand Application Collaboration and CRM data owned by the HR information systems and billing systems
- Use InterAction Data Minder to offboard user accounts; troubleshoot user account sync cycles
- Support and manage essential housekeeping efforts to ensure data accuracy and quality
- Coordinate CRM activities and workflows with internal team members
- Manage utilization of external AI tool to improve data quality
- Regularly meet and work with IT and external vendors to manage upgrades, modifications or new features
- Monitor the evolving vendor and product landscape for future opportunities
Email Marketing responsibilities:
- US functional lead for the firm's email marketing platform, working closely with the global team
- Work with our global service center to ensure efficient processes
- Create and maintain the master email campaign templates, configurations, User accounts and any necessary web forms
- Create Vuture campaigns and mailing lists as needed; send event mailings, flagship campaign publications and legal updates as needed
- Prepare monthly reports analyzing our open rates, workflow and other KPIs
General responsibilities:
- Assist with problem diagnosis and resolution support for InterAction and Vuture
- Collaborate with CRM managers throughout the Verein to standardize procedures and configurations
- Prepare InterAction Activity reports as needed for global client teams, leadership and other stakeholders
- Collaborate with marketing and business development teams on bespoke reporting needs
Qualifications and experience:
- Bachelor’s degree and 6 years of relevant experience working with InterAction or similar CRM database
- Advanced knowledge of InterAction or similar CRM database and Vuture
- Strong understanding of data management and stewardship
- At least 2 years of leadership and management experience preferred
- Experience in the legal industry or professional services industry highly preferred
- Proficiency in Microsoft 365
- Ability to balance hands-on execution with strategic oversight
- Strong project management skills with the ability to manage multiple projects under tight deadlines
- High attention to detail and accuracy
- Exceptional written and verbal communication skills, as well as presentation skills
Benefits:
- Comprehensive and competitive benefits package
- Access to three medical insurance plans, dental insurance, vision insurance, life insurance, and disability insurance
- Pre-tax benefits such as health savings and flexible spending accounts
- 401(k) savings plan and profit-sharing plans if eligible
- Fertility benefits
- Commuter benefits
- Student loan assistance refinancing options
- Paid time off plan
- Generous paid maternity leave and paid paternity leave
- Child care support through a back-up care program
- 11 Firm holidays