Description
At Braze, we're a customer engagement platform that helps brands deliver great customer experiences. We're seeking an Industry Marketing Lead for Retail & Consumer Goods to own the retail narrative and point of view, develop and execute a comprehensive marketing strategy tailored to the Retail & Consumer Goods industry.
As Industry Marketing Lead for Retail & Consumer Goods, you know the industry from the inside and understand what retail marketers are up against. You'll set the strategy, write the industry narrative and positioning, lead retail product launches, create the plays the field can run, and develop the solutions that address the retail marketer's challenges.
Key Responsibilities:
- Architect the Industry Marketing strategy:
- Lead the development and execution of a comprehensive marketing strategy tailored to the Retail & Consumer Goods industry.
- Collaborate with revenue and product teams to align Braze's products and value proposition with industry-specific marketing objectives and business outcomes.
- Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences, leveraging industry insights to drive platform adoption.
- Own the retail narrative and point of view:
- Develop and evolve Braze's retail and consumer goods narrative, including narratives for key segments.
- Position Braze with the executives who decide: CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
- Be the field's retail expert:
- Be a voice for Braze with customers and at select Retail industry moments, in partnership with Content and Events.
- Bring field and customer insight back to Product, Product Marketing and leadership to shape priorities.
- Build plays that scale:
- Build a roadmap of scalable assets for both broad and targeted audiences that sellers can tailor without starting from scratch.
- Support a small set of strategic pursuits and executive business reviews.
- Turn customers and partners into proof:
- Partner with Customer Success, Sales and Customer Marketing to find, develop and publish retail customer evidence.
What Success Looks Like:
- You will help Braze win more retail deals, faster and at higher value, and grow a healthy and durable Retail business.
- You will be measured on retail win rates, pipeline and bookings from retail plays, sales cycle length and deal size in retail,
adoption of retail launches and plays, seller certification, and net-new public retail customer stories.
Who You Are:
- Retail native, ideally from consumer marketing at a retailer or brand, or from consulting or strategy work serving retailers.
- Executive storyteller, able to turn complicated technology into plain language a CMO cares about.
- Builds to scale, preferring to create a play 50 sellers use than a deck one seller uses.
- Brings people along, building trust across Sales, Customer Success, Product Marketing, Partnerships, Events and Content.
Qualifications:
- 10+ years in marketing, product marketing, or strategy roles, with significant time focused on retail and consumer goods.
- A track record of building industry or go-to-market strategies that drove pipeline and revenue.
- Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency and team productivity.
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $125,000 and $175,000/year, with an expected On Target Earnings (OTE) between $146,000 and $208,000/year.
In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs).