Description
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products.
At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle,from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption.
As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions.
Responsibilities:
- Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions
- Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage
- Partner closely with the Product team to deeply understand product features and capabilities, translating technical concepts into impactful, easy-to-understand customer-facing content
- Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications teams to create and distribute compelling collateral
- Work with our Marketing teams to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion
Qualifications:
- 6+ years of experience with 3+ years in product marketing or other strategic GTM role at a B2B software company
- Thoughtful, strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
- Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders
- Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
- Proven success in launching new solutions and driving market adoption
- Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales
- Fintech payments experience, especially in a fast-paced environment, is a strong nice-to-have
Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). The estimated base salary for this role is $160.8K – $240K, with additional compensation in the form of equity and/or commission.