Description
Ready to build the media planning playbook for one of the world's most recognized brands?
Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution. As Senior Media Planner, this role will translate regional media strategy into tactical media plans for one or more paid channels , starting with Meta, TikTok, and Snap , converting strategy into plans the buy desk can implement directly.
What the Role Does
This role sits between the media strategy teams and the buy desk, making sure every plan is platform-native and ready to execute! The Senior Media Planner builds tactical plans for assigned channels , audience targeting, budget splits, flighting, and placement , based on regional media strategy, and stays in daily contact with the local strategy team to maintain alignment.
Key responsibilities include:
- Building tactical plans for assigned channels
- Staying current with platform changes and applying that knowledge consistently across every plan
- Flagging blockers and resolving them against the team's established process
- Partnering with regional strategists and analysts to review campaign reporting and translate results into optimizations
- Helping shape a consistent quarterly planning process and working directly with platform partners to identify testing and beta opportunities each cycle
Scope & Reporting
This is an individual contributor role, one of a global team of seven Media Planners reporting to the US-based Director of Media Planning. The role works closely with, but does not manage, the India-based buy desk, analytics, media strategy, and engineering partners.
First 90 Days
During the first quarter, the goal is to ramp fast and build trust. Become proficient in Adobe's audience segments, brand guidelines, and channel mix, and work on building relationships with regional strategists regarding media objectives and planning cadence.
What's Needed to Succeed
- 5+ years in digital advertising or media planning/buying, with hands-on experience in at least one of Meta, TikTok, or Snap
- Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement
- Experience managing multi-market activations, including platform setup across a wide range of markets and languages
- A track record of delivering performance-focused paid social campaigns
- Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations
- Ability to translate strategic briefs into detailed, executable media plans
- Clear communication across regional and offshore teams, holding to global standards while adapting to local needs
- Strong attention to detail , comfortable owning QA, QC, and documentation for assigned plans
- Native-level Japanese and business-level English proficiency