Description
As a PayPal Paid Media Senior Manager within Consumer Marketing, you will help bring PayPal’s mission and value propositions to consumers through high-impact, full-funnel media campaigns.
You will set strategic direction and optimize paid media to drive both brand and performance objectives, using customer and data-driven insights to identify opportunities for growth.
The role requires strong analytical skills and cross-functional leadership across Analytics, Brand, Legal, Martech, and media agency teams, as well as the ability to influence senior stakeholders.
The ideal candidate has a proven track record of building and scaling media campaigns, mentoring others, and deep knowledge of the German market, including local media buying and audience consumption nuances.
Essential Responsibilities:
- Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices
Additional Responsibilities & Preferred Qualifications:
- Autonomously set the strategic vision for, and oversee execution and reporting on, new areas of growth across the paid media marketing funnel
- Become primary point of contact on paid media for cross-functional marketing teams around the business
- Own paid media agency Consumer strategic planning and budget allocation for Germany and Australia, roadmapping, and driving improvements to ways of working to maximize efficiency
- Lead close collaboration with brand and integrated marketing teams to ensure top quality and on-time creative delivery, execution, and iterative testing cadence
- Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams
- Close collaboration with media teams in various markets to share learnings and opportunities for scale
- Partner with product marketing leads to shape business cases and high growth strategies, and drive the strategic incorporation of product innovations into paid media messaging
- Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
- Own paid media customer journey through landing page and app store testing to drive higher conversion rates
- Champion and drive adoption of operational efficiencies, identifying and leading cross-functional solutions to streamline media workflows across teams
- Owns and elevates publisher partner relationships with core channels partners (i.e. Google, Meta, etc.), negotiating strategic terms and investment priorities
- Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
- Partner closely with Analytics to continue to build and evolve paid media incrementality story
- Drive connectivity to Consumer segment squads (acquisition, engagement, and brand) to ensure strategies are cohesive and aligned across paid and owned, and deliver monthly readouts to senior stakeholders and leadership
- Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance and clear measurement outcomes
- Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval
Benefits: At PayPal, we’re committed to building an equitable and inclusive global economy. We offer comprehensive, choice-based programs to support all aspects of personal wellbeing,physical, emotional, and financial,delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.