Description
As the Head of Partner Marketing, Merchant & Ads (Grocery & Retail) at Deliveroo, you will own the New Verticals merchant and ads marketing strategy end-to-end. You will report into the Merchant & Ads Integrated Marketing Director.
Responsibilities include:
Ads & Monetization Strategy
- Own the New Verticals specific ads and monetization strategy across owned and external surfaces.
- Lead pricing, packaging, and investment decisions for merchant advertising in your category, in partnership with Commercial and Finance.
Category Playbook: New Verticals
- Own and evolve the New Verticals merchant marketing playbook, setting how co-marketing, promotions, and advertising work for grocery and retail merchants globally.
- Lead change initiatives that improve how New Verticals merchant marketing works.
Key Merchant Relationship Management
- Support local marketing teams with key enterprise merchant relationships at the global level.
- Act as the senior escalation point for merchant issues that cross multiple markets or functions.
Cross Functional Stakeholder Management
- Serve as the primary marketing partner to Merchant S&O and Commercial for New Verticals.
- Represent New Verticals in cross-functional forums, shaping the roadmap for merchant-facing and ads-facing surfaces.
Sell In Strategy & Sales Enablement
- Own the sell-in strategy for New Verticals merchant and ads programmes.
- Oversee the sell-in materials, case studies, and proof points for New Verticals.
Central Strategy & Market Coordination
- Own delivery of the New Verticals merchant marketing goals, coordinating a consistent strategy across all Deliveroo markets.
- Report on New Verticals merchant and ads marketing performance to senior stakeholders.
Requirements:
- 7+ years of marketing experience, ideally including merchant marketing, retail media, ads, or category marketing in a consumer or marketplace business.
- Track record of owning the marketing strategy for an entire team or category.
- Experience managing people, and comfortable managing other people managers as your team grows.
- Strong commercial acumen, seen as a go-to expert for merchant or ads marketing.
- Confident communicator, able to present complex ideas to large groups.
- Skilled at establishing and owning cross-functional partnerships.
- Proven ability to lead change initiatives that improve how a team or category works.
- Excellent written and verbal communication skills.
Benefits:
- Make a visible impact every day
- Learn fast in an entrepreneurial environment
- Build a career, not just a role
- Deliver together in an inclusive culture