Description
Job Overview
As a Regional Marketing Manager, DACH, you will lead marketing strategy and plan execution for the DACH region and serve as the primary Marketing partner on the DACH Leadership Team.
Responsibilities
- Define and own the integrated DACH marketing strategy, turning business goals, market dynamics, and competitive context into clear priorities.
- Partner with DACH GTM leadership, Sales, Sales Development, and Partnerships to set shared priorities, join business and pipeline reviews, and focus investment on the highest-value opportunities.
- Build and oversee a full-funnel DACH marketing plan across brand, demand generation, account-based marketing, pipeline acceleration, executive engagement, and customer advocacy.
- Develop industry and account programs for strategic customers and high-potential prospects, helping Sales engage the right stakeholders with relevant messages.
- Bring together EMEA and global teams, including Demand Generation and Product Marketing, to deliver the DACH plan, working with Sales, Product, Solutions Engineering, Partnerships, and Communications.
- Build Stripe’s brand and local presence in DACH through regional customer stories, partner programs, and executive, industry, and ecosystem engagement, including activation around Stripe flagship and third-party events.
- Own metrics across demand, pipeline, opportunity progression, priority-account engagement, and return on investment. Use results to improve programs and stop or change those that aren’t delivering.
- Represent DACH across EMEA and global marketing teams, bringing market insight into planning and sharing successful programs across markets.
Requirements
- 10+ years of B2B marketing experience, including ownership of planning and investment for a country, region, or comparably broad portfolio in enterprise technology or another complex B2B environment.
- Deep understanding of the German and wider DACH business and technology markets, including enterprise buying dynamics and local ecosystems.
- Proven record of partnering with senior Sales and GTM leaders and aligning cross-functional teams without direct authority.
- Experience leading integrated programs across several marketing disciplines, drawing on regional and global specialist teams.
- Ownership of annual budgets and multi-program portfolios, with evidence of using commercial results to prioritize investment.
- Fluency in German and English, with the ability to explain technical concepts and present complex strategies to executive audiences.
- Sound judgment and comfort making decisions when priorities compete or information is incomplete.