Description
We are seeking a Marketing and Market Research professional to own portfolio strategy and maximize business earnings and revenues objectives and lifecycle management. You will assist the Marketing Director to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.
Responsibilities
- Lead the development of portfolio strategies to optimize the portfolio business, including portfolio plan and LRF, and lifecycle management
- Lead the TA growth initiatives
- Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
- Interface with global to gain support
- Forecast portfolio performance and track progress towards target
- Prepare report for internal communication
- Assist MKT Director to develop effective team structure to support the growth of business
- Assist MKT Director to establish competency requirement for marketing position and performance standard for the major market programs
- Develop subordinates through coaching and training programs to deliver results
- Lead team in the TA portfolio (or big strategic brand) budget planning and control
- Allocate and manage in BU portfolio budget and evaluate P&L
Accountable
- Lead portfolio strategies and plan
- Review and actively contribute to brands plan and A&P allocation
- Lead the review of product life cycle management strategy with cross function team
- Review the key Campaigns Development and execution
- Lead the OP plan and work with SFE on target, FTE allocation
- Interface with global to gain support on relevant TA or brand
Qualifications:
- Bachelor degree in Medical or Medicine, Master degree and MBA preferred
- Proficient oral and written English
- 7 or above years marketing experience with above 18 months Marketing Manager and people manager experience
Required Competencies:
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Builds effective teams
Commercial/Management Competencies:
- Marketing , Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency