Description
Toast's Marketing Operations team is looking for a technically sharp, operationally minded Manager to own the infrastructure behind its paid media program. This role ensures every campaign is accurately tracked and media buyers can focus on performance rather than data.
Responsibilities:
- Own the full signal path for Paid, serving as the single technical owner across Tracking/Pixels, Program/Campaign, Audience/Conversions API, and Control Tower
- Manage tag & pixel infrastructure, event tracking, conversion signals, and audience data flows across ad platforms
- Oversee marketing automation, managing and optimising Marketo paid program setup, scoring, audience segmentation, and integration with ad platforms
- Manage data operations, including CRM audience syncs and data pipelines between source systems and ad platforms using ETL systems
- Enforce UTM & tracking governance, defining and enforcing naming conventions, UTM taxonomy, QA checklists, and bulk build processes
- Manage platform integrations & API management, connecting marketing tech systems and troubleshooting data discrepancies
- Develop and maintain launch playbooks & QA frameworks, owning time-to-launch as a core metric
- Monitor Control Tower & alerting suite, publishing and following a QA cadence
- Maintain reporting & analytics infrastructure, ensuring campaign, lead, and conversion data accuracy
- Build, maintain, and refresh CRM-based audience lists for suppression, retargeting, and lookalike seeding
Requirements:
- 5+ years in marketing operations, ad tech, or marketing analytics
- Experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms
- Hands-on experience with offline conversion tracking, marketing automation platforms, CRM systems, and data pipelines
- Strong UTM governance and tracking QA across multi-channel paid campaigns
- Experience operating as an embedded technical partner to a Paid/growth team
- Ability to troubleshoot data discrepancies and communicate findings to stakeholders
Special Sauce (nice to haves):
- Owned a cost efficiency metric as part of your function
- Experience working within a B2B SaaS environment
- Proficiency with Marketo, Salesforce, or similar tools
- Familiarity with SQL for data QA and ad-hoc reporting
The base salary range for this role is $124,000-$198,000 USD, $108,000-$173,000 USD, or $97,000-$155,000 USD depending on the geographic location.