Description
We're building a world of health around every individual , shaping a more connected, convenient and compassionate health experience.
The Manager, Paid Social is responsible for executing, managing, and optimizing paid social media campaigns that drive awareness, engagement, conversion, and customer loyalty.
This role oversees day-to-day campaign operations across major social platforms, leveraging audience targeting, first-party data, creative testing, and performance analytics to maximize marketing effectiveness.
The manager collaborates closely with internal marketing, creative, loyalty, analytics, and influencer teams, as well as external agency partners, to develop and implement data-driven strategies, continuously improve campaign performance, and deliver measurable business results aligned with organizational objectives.
Responsibilities:
- Lead execution and optimization of paid social media campaigns across major platforms.
- Drive campaign performance through testing, analysis, and continuous optimization.
- Develop and activate targeted audience strategies using first-party and platform data.
- Partner with creative, content, and influencer teams to maximize campaign effectiveness.
- Monitor performance, provide reporting and insights, and manage agency partnerships to achieve business objectives.
Essential Qualifications and Functions:
- 3–5 years of experience in paid social media, digital media buying, performance marketing, or social search.
- Hands-on experience managing campaigns across major social advertising platforms and ad managers.
- Strong analytical, reporting, and campaign optimization skills, with the ability to translate data into actionable insights.
- Experience with audience targeting, segmentation, retargeting, and first-party data activation.
- Proven ability to manage multiple campaigns and priorities in a fast-paced environment.
- Strong cross-functional collaboration and communication skills.
- Experience executing test-and-learn strategies, including A/B testing and performance experimentation.
- Familiarity with influencer marketing, user-generated content amplification, and paid media best practices preferred.
Preferred Qualifications:
- Experience with consumer-facing brands and marketing measurement methodologies (e.g., MMM, MTA, incrementality testing) preferred.
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred.
Benefits:
- Medical, dental, and vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources, based on eligibility