Description
Syneos Health is seeking a Digital Strategy & Analytics Specialist to join their team.
As a Digital Strategy & Analytics Specialist, you will maintain the corporate Marketing Management Platform (Marketing Automation) to reach the correct target audience.
Key responsibilities include:
- Leveraging knowledge of the platform to recommend targeting logic based on campaign needs
- Building time/event-triggered communication that advances the audience through the buying cycle
- Maintaining automations in Salesforce Pardot that update lead status based on documented lead qualification and triage process
- Communicating new or changed content, processes, or functionality to all internal marketing users as needed
- Managing email marketing activity and communication calendar to execute against associated initiatives
Syneos Health is a leading fully-integrated life sciences services organization built to accelerate customer success.
The company has worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products, and over 200 studies across 73,000 sites and 675,000+ trial patients.
The ideal candidate will be able to take the initiative and challenge the status quo in a highly competitive and ever-changing environment.