Description
As a Brand Paid Media Manager at Trainline, you will lead the end-to-end setup, execution, and daily optimisation of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain.
You will work closely with local market teams, creative colleagues, media agencies, and platform partners to bring our brand to life at scale in digital channels.
Key responsibilities include:
- Leading campaign setup, execution, and optimisation
- Managing day-to-day campaign activities, including trafficking, targeting, pacing, and reporting
- Translating global brand strategy into executable digital campaigns
- Collaborating with creative teams and media agencies to ensure strategic alignment
- Building and maintaining relationships with media owners
- Identifying new channels, formats, and testing opportunities
- Analysing campaign data and providing actionable recommendations
Requirements:
- Solid experience managing paid social and digital brand campaigns
- Strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads (YouTube)
- Understanding of upper- and mid-funnel brand-led media strategy
- Experience running campaigns across multiple international markets
- Advanced Excel or Google Sheets skills
- Exceptional organisational skills and attention to detail
Nice to have:
- Familiarity with AI tools, automation, or additional media platforms
- Experience using Tableau or similar tools
We offer a salary range of £40K - £50K, plus fantastic benefits like private healthcare, dental insurance, and a generous work from abroad policy.